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CPC, impression CTR, bounce rate and in Google analytics.

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Click Per Cost (CPC)- It is decided by advertisers who bid for ad space, it is high in western countries that is why most of the bloggers target audience of these countries. Further, it depends upon keywords you have chosen for ads.
Impressions- Number of ads which are shown on your website.
It is always less than page views.
Click Through Rate =[ (Clicks On Ads/ Number Of Impressions) * 100] and result will come in percentage recommended value is between 5%<=CTR<=15%, If CTR's value is greater than 15% Google consider that there are invalid clicks and suspends account.
 Bounce Rate - Number  of home page visits afterwards visitors leave website.
If bounce rate is high it means your website performance is poor.
value between 0% to 50% is considered to be a good bounce rate.
Estimated Earnings -  Estimated Earnings = CPC * CTR * 1000
recommended value is .......no limits

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