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Difference Between B2B And B2C Sales

Business to Business(B2B) Business To Consumer(B2C) are very popular words in marketing but when it comes to distinguish between two there is little bit confusion. In this post, I am will clarify the difference between both of them. From the figure, usually how business system works is shown.
Figure-1
Furthermore, to clarify more you distinguish a customer and a consumer.
Customer And Consumer-   Those who buy product but do not use, for example, father buys a shirt for his son, and the son will actually use it, in this example, the father is a customer and son is a consumer.
Furthermore,  a B2B transaction is between a  big business firm to a small business firm  in which  small business firm that will not use product and will sell to consumers(End Users) for benefit.  However, in  a B2C transaction a  small firm sells products to consumers.

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