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Difference Between B2B And B2C Sales

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Business to Business(B2B) Business To Consumer(B2C) are very popular words in marketing but when it comes to distinguish between two there is little bit confusion. In this post, I am will clarify the difference between both of them. From the figure, usually how business system works is shown.
Figure-1
Furthermore, to clarify more you distinguish a customer and a consumer.
Customer And Consumer-   Those who buy product but do not use, for example, father buys a shirt for his son, and the son will actually use it, in this example, the father is a customer and son is a consumer.
Furthermore,  a B2B transaction is between a  big business firm to a small business firm  in which  small business firm that will not use product and will sell to consumers(End Users) for benefit.  However, in  a B2C transaction a  small firm sells products to consumers.

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