Skip to main content

Keyword Research for SEO and High CPC.

Keyword research is the process of finding appropriate blog's post title that will rank in search engines with low competition and high CPC for a publisher. To understand keyword research process you have to understand some metrics of keyword research.

Search Volume - Search volume refers to the the  monthly average searches for a keyword  for a year. For example, if search volume is 8100  for  the keyword  "what is keyword in seo"  that means this keyword has been searched by users 8100 times in a month for past 12 months.

CPC ( Cost Per Click) - Cost per click (CPC) is defined as  advertisers are bidding on  price   for a keyword  for their business marketing.  For example, if the CPC is   for keyword  "what is keyword in seo"  $7.05. Then,  if a visitor comes on your website for this keyword and clicks on advertisement you will get $7.05.
Keyword Competition-  This means that how many articles are written related to this phrase the competition metric  lies between 0 and 1, 0 means no competition and 1 means highest competition.

Problem in choosing appropriate keyword- Bloggers face problems in choosing keyword phrase, because there are tradeoffs among keyword research parameters. For instance, if you select a keyword  phrase of high search volume and high CPC.  It is easy  to observe that there will be high competition. As a result, your article may not rank in high position is SERP( Search Engine Result Pase) result. If you choose low competition keyword the search volume  and CPC will be very low. And if search volume is low again the chance of your article in SERP will again Be low.

Empirical Formula for  Keyword Research - To overcome this problem, I have proposed an empirical formula for you. If  you apply this formula you can easily understand which keyword will be appropriate for you.

         KRM Value = (CPC ) * (Search Volume) / (Competition)* (Alexa Rank of Your Website)
Where KRM stands for Keyword Research Metric.
CPC in Dollar
Search Volume is Visitor Per Month in thousands  1k, 2k,........ 100k, 1000k
Competition Lies Between 0 and 1
Alexa Rank in thousands example 1k, 2k,........ 100k, 1000k

Snapshot of Cloud Computing Related Phrases and Their CPC, Search Volume and Competition using KewordEveryWhere Tool

Example if your alexa rank is 200k then for keyword "cloud service providers" the KRM value will be 0.3894. If your Alexa rank is 300k then KRM value will be 0.2596. If Alexa rank is 5000k then the KRM value will be 0.015576. So, use this metric when you are going to choose an optimized  values for a keyword phrase. This implies that higher the value of KRM, chances of your article in SERP will be high for that that keyword phrase.

Keyword Research Tools- Now I am going to give links of some keyword research tools. In which some of them  which are free I have used and some of them which are paid  I have heard.

Keywords Everywhere

Conclusion- In this article, I have explained about keyword research metrics and illustrated by examples. Further, I have proposed an empirical formula that can help you to choose appropriate keyword. Hope this article will help you.
Note- I you find any mistakes or you like the article  please comment.

Popular posts from this blog

What Are Growth Hacking Strategies?

Growth hacking refers to grab the user base by continuous experiment on all available marketing channels and products to rapid improvement of a business.
From above definition, it  is difficult to distinguish growth hacking from marketing strategy, giving examples  is better way to understand what is growth hacking.
Best examples of growth hacking.
1- Drop box- Drop box is considered to be one of the best examples of growth hacking, strategy of  drop box that a user want to increase its file storage size
drop box provides two options invite your friends or purchase storage, further human basic nature is that they like free things so users invite their friends and later some of them purchase too,  so here drop box spreading its business without spending a dollar  and also growing business.

2- Reliance Jio Infocomm Limited (Jio)- This is ever great example in cellular service sector that reliance grab millions of users in 3 months after providing 3 moths free services it made a huge user …

5 Growth Hacking Srategies In Blogging

In my previous article on growth hacking  What Are Growth Hacking Strategies? .  I presented some case studies that how some online businesses grew without spending millions of dollars on advertising, this growth hacking strategies can also be applied for blogging to increase visitors on the blog, further, in simple words growth hacking  is a rapid experiments  to apply all the tactics and appropriate technologies to   increase audiences. In blogging, growth hacking strategy can also be applied, here I will present some tactics that bloggers are applying before growth hacking word was formulated and some are need to be applied.

1. Do experiment on your content- In most  cases, users like simple sentences, but if you introduce few difficult words readers my welcome, some quotes that matches with your article can grab the attention of users. Further, it is fact  that 70% of word in English  are of French origin, you can introduce some French words and french speaking countries, like Fr…

Plagiarism in Blogging is Serious : How to Detect and Avoid

Most of the bloggers focus on SEO (Search Engine Optimisation), bounce rate, web traffic, clicks, page RPM, impression RPM, theme of the blog, plug-ins and finally total earnings, further, these are important parameters, however, knowingly or unknowingly they do not care about plagiarism which is very serious and can destroy blogging carrier. It happens with newbie they copy and post others articles and think that nobody is noticing, on the other hand, matured blogger can also make mistake and their article may be plagiarised.
To avoid plagiarism, both should use plagiarism detection softwares.
Moreover, there are several tools available to avoid plagiarism. In this article, first, I will describe what is plagiarism, second, types of plagiarism, third, how to avoid it ?
What is plagiarism ?
First Definition " Plagiarism is the act of taking another person's writing, conversation, song, or even idea and passing it off as your own [1]".
Second Definition " To …