Back links are those which which points to your website i.e a website name www.example.com contains hyperlink and if somebody clicks on it, your website will be opened. Furthermore, back links play an important role in SEO, actually founders of Google Larry Page and Sergey Brin started with this parameter that a website rank will be high which has higher number of back links than a website which has lower number of back links. However, people misused this theory and started building back links from any websites and those sites which have quality content did not get ranked in SERP result. Moreover, Google updated the search algorithm and brought Panda, Penguin and Hummingbird and that focus on quality an unique content.
On the contrary, instead of Google search algorithms updates, quality and relevant back links have still importance.
Quality back links are those links which points to your website and the website has quality and unique contents, if you get back links from those websites which violates copyright and has poor quality contents, Google will notice it and penalise your website.
What are relevant back links?
Relevant links are those which come from your niche for example, if your blog is about SEO and the links are coming from travel blog, food blog or fashion these are not relevant back links for your blog.
How to build quality and relevant back links?
There are many ways, but I will describe three popular ways to build back links.
1. Posting Comments- This is the first method that comes in mind read an article an do not forget to post valuable comment, this is also drives traffic to your website because if somebody sees your website link he will click and go on your website.
2. Guest Posting- You can write an article and instead of posting on your website post on website of your own niche and invites for guest posting and provide also do follow link and this is very good way to create back links and drive traffic to your website.
3. Directory Submission- This is also another way to create back links, many websites provide way to submit your link and post title search such of directory and put your article link and title and that will be a back link for your website.
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